Kourtney Kardashian is feeding you a lie with her new Ozempic-inspired pills
Lemme break down the b.s. the for you.
Just two years ago, Kourtney Kardashian said, “I love being curvier.”
“I'm so into my thicker body," she radiated on The Kardashians. “When I was super skinny…I was super anxious. I used to always say: When I'm super skinny, just know I'm not happy.”
But Kourtney's hips are no longer hip.
Last week, the Poosh founder teased her new weight-loss supplement, the Lemme GLP-1 Daily. The scientific-sounding pill positioned itself as a “natural” alternative to Ozempic. “A breakthrough innovation in metabolic health,” the brand wrote on Instagram, “formulated to naturally boost your body's GLP-1 production, reduce appetite, and promote healthy weight loss.*”
The asterisk isn't a mistake on my end. In fact, the product page and Instagram posts are riddled with asterisks scattered across its list of ingredients and user-tested outcomes.
As I’ve touched on before, (funnily enough while addressing another gimmicky product from Lemme) this is a huge red flag. It often implies that the bold promises on the package require clarity and context because the claims are either misleading or slightly exaggerated. It’s also a strategic legal move. In the event consumers feel “hustled, scammed, bamboozled, hood winked, lead astray!!!” by Lemme’s product and sue, the brand can counter that it shared a disclosure. Between the brand’s audacious claims and the potential health risks that can arise from taking weight-loss supplements, I’d wager that the GLP-1 pills have “class action lawsuit” written all over them.
I mean, lemme break it down for a second. The brand says their new pills “promote healthy weight loss” but what the hell does “healthy weight loss” even mean, especially when a reality TV star—not a doctor or nutritionist or medical expert—is the one pushing the pills??? How healthy is it to take something that’s not well-regulated or vetted by the FDA before hitting the market? And how healthy is it to take a supplement when all of the ingredients come with a laundry list of warnings?
Not to mention, it’s both deceptive and dangerous to market a pill as an alternative to Ozempic when it doesn’t even feature the same hero ingredient. Ozempic, a prescription drug, contains a synthetic GLP-1 hormone that mimics the effects of the GLP-1 hormone, helping the pancreas release more insulin in response to food, as well as regulating glucose levels.
Although there are plenty of issues with Ozempic, including the unknown side effects when used for weight loss, it’s classified as a drug. That means that it’s not only well-regulated by the FDA, but its claims are legit and it’ll make structural changes to your body.
Lemme, on the other hand, isn’t a prescription drug brand, so by the FDA’s definition (and for your consumer knowledge) that means their products can’t claim to treat, diagnose, mitigate, prevent, or cure diseases. So even if they made the best weight-loss formula in existence, it still can’t affect the structure or function of your body—unless, they decided to make it a prescription drug. But alas, it’s easier and faster for Kourtney to sell us a fantasy than reality.
Because if she really wanted to help her fans find natural ways to remedy their body’s glucose levels, she wouldn’t waste time creating a supplement with unsubstantiated ingredients like Eriomin Lemon Fruit Extract, Supresa Saffron Extract, and Morosil Red-Orange Fruit Extract—which, by the way, some of those were found to not help people lose weight.
Lemme even tattletales on itself, with one post claiming that the Morosil Red-Orange Fruit Extract “decreased visceral fat and body mass index,” with the following asterisk noting, “in combination with diet and exercise.” (🤣 Umm, yeah, I think I’d lose weight too if I changed my eating habits and worked out more.)
Kourtney’s entire personality for the past decade has been that she cares about health, wellness, and living a clean lifestyle. But if that were true, she’d promote foods that activate the GLP-1 hormone, like whole grains, fruits, vegetables, and lean proteins. Foods rich in fiber are not only nutritious and healthy for you, but they’ll send signals to your brain that you’re full (a.k.a. you won’t have to suppress your appetite because your body just doesn’t want to over-indulge).
Instead, Kourtney is following the Kardashian-Jenner formula of capitalizing on toxic trends, preying on people’s insecurities, and creating unrealistic ideals.
It wasn’t too long ago that her younger sister, Kylie Jenner, cried about the pressure she’s faced to maintain her looks.
“I went on a journey last year dissolving half of my lip filler,” she said on The Kardashians. “It’s a miracle I still have confidence and can still look in the mirror and still think I'm pretty….there's only so much someone can take.”
Yet, she and her family have helped destroy the body image of an entire generation of girls. What’s more? Despite acknowledging this, they continue to perpetuate impossible standards of beauty and a relentless pursuit of perfection that they themselves can’t even uphold!!
So, yeah, we should all have a heavy dose of skepticism when it comes to Kourtney’s new weight-loss supplement. Plus, there’s no point in potentially messing with your gut when my gut tells me that Kourtney is gonna say she loves her curves again.
Everyone should care when an unregulated product, making false claims, are consumed by people who are trying to lose weight. Kourtney Kardashian is stealing from people who think a celebrity will tell the truth.
Who cares?